Bangalore startup growth



Welcome to the vibrant world of Bangalore’s startup ecosystem! Bangalore, often dubbed the Silicon Valley of India, is a bustling hub for startups, especially in the tech and sustainability sectors. With a dynamic mix of innovation, investment, and entrepreneurial spirit, Bangalore continues to attract budding entrepreneurs and seasoned investors alike. This blog delves into the growth of startups in Bangalore, offering insights into market trends, entrepreneurial success stories, and practical advice for those looking to make their mark. Let’s embark on this journey to understand the pulse of Bangalore’s startup growth.

Current Landscape of Startups in Bangalore

Bangalore is buzzing with entrepreneurial activity, making it a leading destination for startups in India. The city’s startup ecosystem is characterized by a diverse range of sectors, with technology and sustainability leading the charge. From innovative tech solutions to green initiatives, Bangalore startups are at the forefront of cutting-edge developments.

The tech sector remains a cornerstone of Bangalore’s startup scene. Companies are leveraging advanced technologies like AI, machine learning, and blockchain to create solutions that address global challenges. Sustainability is another key area, with startups focusing on renewable energy, waste management, and sustainable agriculture.

Investment patterns in Bangalore reflect the city’s dynamic growth. There has been a steady influx of venture capital, with investors keen on backing startups that promise high returns and innovative solutions. In recent years, sectors such as fintech, health tech, and edtech have attracted significant funding, further fueling the growth of startups in these areas.

Market trends indicate a positive outlook for Bangalore’s startup ecosystem. The city’s robust infrastructure, access to talent, and supportive government policies create an environment conducive to entrepreneurial success. Additionally, collaborative spaces and incubators provide startups with the resources and mentorship they need to thrive.

As Bangalore continues to evolve as a startup hub, it remains a fertile ground for new ideas and ventures. The city’s blend of technology, investment, and entrepreneurial spirit ensures that it will remain a pivotal player in India’s startup landscape.

Entrepreneurial Insights

In the bustling startup ecosystem of Bangalore, there are countless stories of success that inspire and guide new entrepreneurs. Let’s dive into some of these insights and lessons from prominent Indian entrepreneurs who have carved their paths to success.

One of the standout figures in Bangalore’s startup scene is Byju Raveendran, the founder of BYJU’S. Starting as a small online tutoring venture, BYJU’S has grown into a global edtech giant. Byju’s journey underscores the importance of understanding market needs and leveraging technology to scale operations. His advice to budding entrepreneurs: “Focus on creating value for your customers, and success will follow.”

Another inspirational story is that of Nandan Nilekani, co-founder of Infosys and architect of India’s Aadhaar project. Nilekani emphasizes the significance of long-term vision and the ability to pivot when necessary. He often highlights the importance of building a strong, adaptable team and staying resilient in the face of challenges.

Practical advice on business planning, funding, and team-building can also be gleaned from Kunal Shah, founder of CRED. Shah’s journey illustrates the power of innovative thinking and the ability to disrupt traditional industries. His key takeaway: “Understand your users deeply and create products that solve real problems for them.”

Team-building is another crucial aspect for startups. Ashish Hemrajani, the founder of BookMyShow, stresses the importance of hiring the right people who share the company’s vision and culture. He believes that a cohesive team can overcome even the most daunting challenges.

Funding is often a significant hurdle for startups. Vani Kola, Managing Director at Kalaari Capital, advises entrepreneurs to be persistent and strategic when seeking investment. She encourages startups to build a solid business model and demonstrate clear growth potential to attract investors.

These insights from successful entrepreneurs highlight the essential elements of starting and growing a business in Bangalore. From focusing on customer value to building strong teams and seeking strategic funding, these lessons provide a roadmap for aspiring entrepreneurs.

Regulatory Environment

Navigating the regulatory landscape is a critical aspect of running a startup in Bangalore. Understanding India’s business laws and staying updated on legal changes can significantly impact a startup’s success.

India’s business laws provide a structured framework for startups, ensuring legal compliance and fostering a conducive environment for growth. Key regulations affecting startups include the Companies Act, 2013, which governs company formation, management, and operations. This act simplifies the process for startups to incorporate, making it easier to set up and scale operations.

Recent legal updates have further streamlined processes for startups. The introduction of the Startup India initiative has been a game-changer, offering tax benefits, easier compliance, and faster exit options for startups. Under this initiative, eligible startups can benefit from a three-year tax holiday, which eases the financial burden during the crucial early stages.

Another significant regulation is the Goods and Services Tax (GST), which has unified various indirect taxes under a single umbrella. For startups, this means a simplified tax structure and reduced compliance costs. However, understanding and implementing GST can be challenging, necessitating the need for professional guidance.

Intellectual property rights (IPR) are crucial for startups, particularly those in tech and innovation-driven sectors. Protecting patents, trademarks, and copyrights ensures that startups retain their competitive edge. The Indian government has introduced several measures to simplify the IPR registration process, including expedited examination for startups.

Labor laws also play a vital role in shaping the startup environment. Compliance with the Shops and Establishments Act, Payment of Wages Act, and other labor regulations is essential to maintain smooth operations and avoid legal pitfalls.

The regulatory environment in Bangalore, supported by India’s progressive legal framework, provides a solid foundation for startups to thrive. Staying informed about legal changes and seeking professional advice can help startups navigate this complex landscape effectively.

Challenges and Opportunities

Bangalore’s startup ecosystem, while vibrant and promising, presents its own set of challenges and opportunities. Understanding these can help entrepreneurs navigate the landscape more effectively and capitalize on the city’s dynamic environment.


  1. Funding Difficulties: Securing initial funding is a common hurdle for many startups. While venture capital is abundant, competition is fierce, and convincing investors requires a strong business model and clear growth potential.
  2. Regulatory Hurdles: Despite a supportive legal framework, navigating regulatory requirements can be complex and time-consuming. Startups need to stay updated on compliance issues to avoid legal setbacks.
  3. Talent Acquisition: Attracting and retaining skilled talent is another significant challenge. With numerous startups and established tech companies vying for the same pool of skilled professionals, building a strong team can be difficult.
  4. Market Penetration: For many startups, breaking into the market and building a customer base is a daunting task. Effective marketing strategies and a deep understanding of customer needs are crucial.
  5. Operational Scalability: Scaling operations while maintaining quality and efficiency is a critical challenge. Startups need robust processes and infrastructure to manage growth effectively.


  1. Tech Innovation: Bangalore’s strong tech ecosystem offers immense opportunities for startups focusing on AI, machine learning, blockchain, and other advanced technologies. The city’s tech-savvy environment provides a fertile ground for innovation.
  2. Sustainability Initiatives: With increasing focus on sustainability, startups in renewable energy, waste management, and sustainable agriculture have significant growth potential. The government’s push for green initiatives further supports this sector.
  3. Government Support: Initiatives like Startup India and various state-level programs offer financial incentives, mentorship, and networking opportunities. These programs are designed to reduce entry barriers and support startup growth.
  4. Collaborative Ecosystem: Co-working spaces, incubators, and accelerators provide startups with resources, mentorship, and networking opportunities. This collaborative environment fosters innovation and growth.
  5. Global Market Access: Bangalore’s reputation as a global tech hub attracts international investors and partners. Startups have the opportunity to expand their reach beyond India and tap into global markets.

Balancing Act

For startups in Bangalore, the key to success lies in balancing these challenges with the available opportunities. By leveraging the city’s strengths, staying adaptable, and focusing on innovation, entrepreneurs can navigate the hurdles and seize the opportunities to achieve growth and success.

Practical Tips for Entrepreneurs

Embarking on a startup journey in Bangalore can be both exciting and challenging. Here are some practical tips to help entrepreneurs navigate the startup ecosystem effectively:

1. Develop a Solid Business Plan

  • Outline your business goals, target audience, value proposition, and revenue model.
  • Include detailed market research to understand your competition and customer needs.
  • Use this plan as a roadmap to guide your startup’s growth and secure funding.

2. Secure Funding Strategically

  • Explore various funding options, including angel investors, venture capital, government grants, and crowdfunding.
  • Build a compelling pitch deck highlighting your business model, market potential, and unique value proposition.
  • Network with investors and attend startup events to find potential backers.

3. Build a Strong Team

  • Hire individuals who share your vision and complement your skills.
  • Focus on creating a collaborative and inclusive company culture.
  • Invest in continuous learning and development to keep your team motivated and skilled.

4. Leverage Technology

  • Utilize technology to streamline operations and improve efficiency.
  • Invest in scalable solutions that can grow with your business.
  • Stay updated on tech trends to keep your startup competitive.

5. Focus on Customer Needs

  • Prioritize customer feedback to refine your product or service.
  • Offer exceptional customer service to build loyalty and retain clients.
  • Use data analytics to gain insights into customer behavior and preferences.

6. Navigate Regulatory Requirements

  • Stay informed about the latest regulatory changes affecting your industry.
  • Seek professional legal advice to ensure compliance with business laws.
  • Use government resources and programs designed to support startups.

7. Network and Collaborate

  • Join startup communities, incubators, and accelerators to access resources and mentorship.
  • Attend industry events, webinars, and workshops to expand your network.
  • Collaborate with other startups and established companies for mutual growth.

8. Embrace Sustainability

  • Integrate sustainable practices into your business model.
  • Explore opportunities in renewable energy, waste management, and eco-friendly products.
  • Communicate your commitment to sustainability to attract environmentally conscious customers and investors.

9. Stay Resilient and Adaptable

  • Prepare for setbacks and be ready to pivot when necessary.
  • Keep a positive attitude and maintain perseverance in the face of challenges.
  • Continuously evaluate and adjust your strategies to stay aligned with market demands.

10. Utilize Government Initiatives

  • Take advantage of programs like Startup India for financial incentives and support.
  • Register for government schemes that offer tax benefits and reduced compliance costs.
  • Stay connected with local startup hubs to access resources and opportunities.

By following these practical tips, entrepreneurs in Bangalore can navigate the complexities of the startup ecosystem and position their ventures for success. Remember, the journey may be challenging, but with the right strategies and a resilient mindset, you can turn your startup dreams into reality.


Bangalore, with its vibrant startup ecosystem, offers a fertile ground for entrepreneurs to innovate, grow, and succeed. The city’s unique blend of technology, investment opportunities, and supportive regulatory environment makes it an ideal place for startups to thrive.

We’ve explored the current landscape of Bangalore’s startups, delved into entrepreneurial insights, examined the regulatory environment, and highlighted the challenges and opportunities. Additionally, we’ve shared practical tips to help entrepreneurs navigate their journey effectively.

As you embark on or continue your startup journey in Bangalore, remember to focus on creating value for your customers, building a strong team, and staying adaptable to changing market dynamics. Leverage the city’s robust tech infrastructure and take advantage of government initiatives designed to support startups.

Empower your startup journey with Rich Storehouse, where we believe in fostering innovation, supporting entrepreneurial growth, and contributing to a sustainable future. The road may be challenging, but with the right strategies and a resilient mindset, you can turn your entrepreneurial dreams into reality.

Thank you for joining us on this exploration of Bangalore’s startup growth. Stay inspired, stay innovative, and keep pushing the boundaries of what’s possible.

Sure! Here are some reference links to support the content and stories shared in the blog post:


Bangalore Startup Ecosystem

    Entrepreneurial Insights

      Regulatory Environment

        Challenges and Opportunities

          Practical Tips for Entrepreneurs

            The Ultimate Guide to Launching a Tech Startup in India


            Launching a tech startup in India presents a unique blend of opportunities and challenges. As one of the world’s fastest-growing economies, India offers a vibrant ecosystem for innovation and entrepreneurship. This comprehensive guide will walk you through the critical steps and considerations for starting a tech business in this dynamic market.

            Indian Start-up Ecosystem

            India’s startup ecosystem is booming, driven by a youthful population, increasing internet penetration, and supportive government policies. Key cities like Bangalore, Hyderabad, and Pune have emerged as tech hubs, attracting talent and investment from around the globe.

            • Key Factors Driving Growth: The rise of digital infrastructure, supportive government initiatives like Startup India, and a growing consumer market.
            • Major Challenges: High competition, regulatory complexities, and funding hurdles.
            • Notable Success Stories: Companies like Flipkart, Ola, and Paytm have paved the way for new tech entrepreneurs.

            Practical Steps to get there

            Starting a tech startup involves several stages, each requiring careful planning and execution.

            Idea Validation:

              • Conduct thorough market research to validate your idea.
              • Identify your target audience and understand their needs.
              • Use tools like surveys, focus groups, and competitor analysis.

              Business Planning:

                • Develop a detailed business plan outlining your vision, mission, and goals.
                • Include a comprehensive financial plan covering startup costs, revenue projections, and break-even analysis.

                Securing Funding:

                  • Explore various funding options such as bootstrapping, venture capital, and angel investors.
                  • Prepare a compelling pitch deck to attract investors.
                  • Leverage government grants and schemes designed for startups.

                  Building a Team:

                    • Hire a core team with complementary skills.
                    • Focus on creating a collaborative and innovative work culture.
                    • Consider outsourcing non-core activities to keep costs low.

                    Product Development:

                      • Adopt agile methodologies for rapid product development and iteration.
                      • Prioritize user feedback to refine your product.

                      Latest Market Trends and Economic Forecasts

                      Keeping abreast of market trends is crucial for staying competitive in the tech industry.

                      • Emerging Technologies: AI, blockchain, IoT, and cybersecurity are transforming the tech landscape.
                      • Investment Trends: Increased interest in sectors like fintech, edtech, and healthtech.
                      • Economic Outlook: Despite global uncertainties, India’s economy is expected to grow, presenting opportunities for tech startups.

                      Entrepreneurial Insights, Including Interviews and Case Studies

                      Learning from those who have successfully navigated the startup journey can provide invaluable insights.

                      • Interviews with Successful Entrepreneurs: Gain insights from founders of successful Indian startups.
                      • Case Studies: Detailed analysis of startups that have achieved significant milestones, focusing on their strategies, challenges, and key takeaways.

                      Regulatory Guidance Relevant to the Topic

                      Navigating India’s regulatory landscape can be daunting, but it’s essential for compliance and long-term success.

                      • Business Registration: Step-by-step process for registering a tech startup in India.
                      • Taxation: Overview of tax obligations, including GST and corporate taxes.
                      • Intellectual Property: Importance of protecting your innovations through patents and trademarks.
                      • Compliance: Key legal requirements and compliance issues for tech startups.


                      Starting a tech startup in India requires careful planning, a clear vision, and a deep understanding of the local market. By following the steps outlined in this guide and staying informed about the latest trends and regulations, you can increase your chances of success. Embrace the entrepreneurial spirit and transform your innovative ideas into a sustainable business reality.


                      Harnessing the Power of Emerging Technologies for Startups: A Guide for Entrepreneurs

                      In the dynamic world of startups, staying ahead of the curve is not just an option—it’s essential. Emerging technologies are redefining the landscape, offering unprecedented opportunities to enhance customer service, automate marketing, and much more. Let’s dive into how these technologies can be a game-changer for your startup.

                      Revolutionizing Industries with IoT, AI and Machine Learning

                      The Internet of Things (IoT) is expanding rapidly, connecting an array of devices and enabling them to communicate. This connectivity is crucial for improving customer interactions and streamlining operations. Moreover, cybersecurity has become paramount to protect these interconnected systems from potential threats.

                      Machine Learning (ML), and specifically automated machine learning (AutoML), is simplifying the creation of models that enhance data management and speed up fraud detection. These technologies are not just trends; they are essentials that can significantly boost your operational efficiency and security.

                      The Advent of 5G and Edge Computing

                      The rollout of standalone 5G networks promises broader coverage and lower latency, vital for enhancing remote operations and improving inventory management. Alongside, edge computing is making significant strides, especially beneficial in sectors like healthcare and manufacturing, allowing data processing closer to its source. This reduces delays and facilitates real-time insights, crucial for businesses dealing with large volumes of data.

                      Transforming Customer Experiences in Light and Service Industries

                      For startups in light industries, technologies like AI, IoT, and 3D Printing are transforming consumer experiences. In service sectors, these innovations help achieve hyper-personalization in customer service, providing real-time monitoring and responses, thus significantly enhancing customer satisfaction.

                      However, integrating these technologies with legacy systems presents challenges, including compatibility issues and the high costs associated with upgrades. Overcoming these hurdles requires strategic planning and investment in modernizing IT infrastructures.

                      Enhancing Business Operations with Distributed Cloud and Hyperautomation

                      For small businesses, combining edge computing with distributed cloud infrastructure can greatly enhance security and data privacy. Additionally, the emergence of low-code platforms and the transition towards hybrid work models necessitate the adoption of collaborative technologies that support flexible working arrangements.

                      Hyperautomation and super apps are streamlining business processes, making operations more efficient and reducing reliance on manual intervention.

                      Embracing Sustainability through Clean Energy and Advanced Technologies

                      The shift towards sustainable technologies is gaining momentum, with renewable energy solutions and carbon capture storage (CCS) technologies at the forefront. The digital transformation continues with the rise of the metaverse, and augmented reality (AR), setting new standards for business-customer interactions.

                      Security remains a top priority, with the zero-trust architecture gaining popularity, focusing on stringent verification processes to safeguard against cyber threats.


                      Embracing these technological advancements requires a proactive approach to update and standardize IT infrastructures, invest in skilled IT talent, and explore how automation and sustainable technologies can integrate into your business model. This not only keeps you competitive but also aligns with market demands and future prospects.

                      Are you ready to explore how these technologies can be strategically applied to your startup? Let’s embark on this technological journey together, paving the way for a successful and innovative future.

                      Startup in India: A Beginner’s Guide to Success and Government Support


                      Embarking on the entrepreneurial path is an exhilarating adventure, especially in a dynamic landscape like India. The road to establishing a startup is paved with challenges, but also abundant opportunities, particularly with the backing of government schemes designed to bolster the startup ecosystem. If you’re diving into this venture, here’s a relatable, easy-to-understand guide to navigate through the initial stages of founding a startup, enhanced by the support of various government initiatives.

                      The Spark of Idea and the Groundwork of Research

                      Picture this: you’ve got a groundbreaking business idea. Before you set the ball rolling, it’s crucial to scout the terrain. Conducting thorough market research will shed light on demand, competition, and possible hurdles. Here’s where the Startup India Hub steps in, providing a rich networking and learning platform to refine your brilliant idea in line with market needs. Imagine a hub where your startup dreams begin to take shape, guided by insights and expertise tailored to your vision.

                      Charting the Course with Business Planning

                      With your idea validated, the next step is crafting a robust business plan. This blueprint will be the cornerstone of your venture, detailing your business model, marketing strategies, and financial forecasts. The Atal Innovation Mission (AIM) is your go-to resource for workshops and training, helping you transform your plan from good to great. Think of AIM as your business planning guru, offering wisdom to navigate the entrepreneurial labyrinth.

                      Making It Official: Company Registration

                      Now, it’s time to make your startup official. Choosing the right business structure and registering through the Ministry of Corporate Affairs is like setting the foundations of your future empire. The Startup India initiative sweetens the deal by fast-tracking patent applications and slashing costs, ensuring your intellectual property is secured as you step into the market.

                      The Financial Backbone: Opening a Bank Account

                      With the official paperwork sorted, opening a business bank account is your next checkpoint. This step may not be directly linked to a government scheme, but adhering to the guidelines can streamline your financial operations, making it easier to manage your startup’s finances and stay on top of your game.

                      Fueling the Dream: Securing Initial Funding

                      Every startup needs fuel to soar—funding. Whether you’re eyeing angel investors, venture capital, or bootstrapping, the SIDBI Fund of Funds is a beacon of support, offering direct investment and seed funding to help your startup lift off the ground. Imagine this as your financial runway, propelling you towards takeoff.

                      From Concept to Prototype

                      It’s time to bring your idea to life. Developing a prototype or MVP (Minimum Viable Product) is a critical phase in validating your product in the real world. The Atal Incubation Centres (AICs) are your allies here, providing incubation, mentorship, and sometimes even funding. Consider AICs as your launchpad, where your prototype can take its first tentative steps towards success.

                      The Litmus Test: Testing and Feedback

                      Introducing your MVP to a segment of your target market is like the first date with your audience. Gathering and analyzing feedback is crucial to refine your offering. Utilize platforms like Startup India Hub for this purpose, turning early feedback into goldmines of insight for your startup’s journey.

                      Ready, Set, Launch!

                      Armed with feedback and refinements, you’re now ready for the grand show—a full-scale launch. The MSME Business Support scheme can be a valuable ally in your marketing and promotion efforts, ensuring your startup makes a splash in the market.

                      Beyond the Horizon: Scaling and Expansion

                      As your startup gains momentum, looking beyond the immediate horizon towards new markets or product lines becomes essential. The Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE) offers collateral-free loans, giving you the financial freedom to dream bigger and scale your venture.

                      Keeping the Wheels Turning: Ongoing Compliance and Innovation

                      Navigating the regulatory landscape and staying innovative are ongoing challenges. Continuous engagement with Startup India initiatives can keep you abreast of compliance requirements and open doors to new opportunities for growth and innovation.

                      Maximizing Government Schemes

                      Staying informed, networking, and keeping your documentation in order are key strategies to leverage government schemes effectively. Regular visits to the Startup India portal and active participation in workshops and events can unlock numerous opportunities for your startup.

                      Starting a startup in India is indeed a journey filled with ups and downs. But remember, with the right approach and leveraging government support, the path can lead to rewarding destinations. Stay informed, stay inspired, and let your startup story be one of perseverance and success.

                      Embarking on your startup journey in India is not just about overcoming challenges; it’s about embracing the vast support system designed to elevate your vision into reality. Let the government schemes be your backbone, guiding you through each step towards building a legacy that resonates with innovation and sustainability. Here’s to turning your entrepreneurial dreams into impactful realities!

                      Kano Analysis explained with a case study.

                      Kano analysis

                      During my product management, we were required to do kano analysis on a product. As discussed in my previous post, I was using smart indoor garden system product as my subject for research. Therefore, I conducted Kano analysis on that. In this post we will study what is kano analysis and how it is does done with a case study.

                      What is Kano analysis?

                      Kano analysis is like a secret decoder ring for understanding what makes your customers happy, sad, or just meh about your product. Developed by Professor Noriaki Kano in the 1980s, this technique helps you categorize customer preferences into five main buckets, making it easier to figure out where to focus your efforts for the biggest impact. Here’s a quick rundown:

                      1. Must-be Quality (Basic Needs): These are the non-negotiables. If you miss these, your customers are heading for the hills. Think of it like the brakes on a car; nobody gets excited about them, but you sure would miss them if they weren’t there.
                      2. One-dimensional Quality (Performance Needs): Here’s where the action is. The better you do, the happier your customers are. It’s a direct relationship – like speed in a car. More horsepower, more smiles.
                      3. Attractive Quality (Delighters): These are the pleasant surprises that make your customers’ day but won’t necessarily be missed if they’re absent. Like heated seats in a car – not essential, but oh-so-nice on a cold morning.
                      4. Indifferent Quality: These features don’t really move the needle either way for your customers. It’s like having a choice of colors for the interior lights of the car. Neat, maybe, but not a dealbreaker.
                      5. Reverse Quality: This one’s interesting because it’s about features that some customers might actually dislike. It’s akin to a car being too complicated to operate. For some, more buttons equal more problems.

                      By sorting customer feedback into these categories, Kano analysis gives you a map of what’s absolutely essential, what could win you brownie points, and what might not be worth your time or investment. It’s all about prioritizing features based on how they’ll affect customer satisfaction. This way, you can strategically invest in areas that will genuinely improve your product and make your customers happier.

                      How is it done?

                      Doing a Kano analysis is like hosting a party where your guests’ preferences shape the menu, music, and activities. It’s a mix of gathering insights, sorting them into categories, and then using this intel to plan the best possible experience. Here’s a step-by-step guide to get you started:

                      1. Gather Customer Feedback: First up, you need to know what your customers think and feel. This could be through surveys, interviews, or any method that lets you collect their honest opinions about your product or service. The trick is to ask the right questions.
                      2. Craft Kano Questions: Instead of asking directly what people want, Kano questions come in pairs for each feature:
                      • Functional Question: How do you feel if this feature is present?
                      • Dysfunctional Question: How do you feel if this feature is absent? Respondents typically choose from: I like it, I expect it, I am neutral, I can tolerate it, or I dislike it. This dual-question approach helps uncover not just what features are important but how their presence or absence influences satisfaction.
                      1. Analyze Responses: With the feedback in hand, you’ll analyze it to classify features into the five Kano categories (Must-be, One-dimensional, Attractive, Indifferent, and Reverse). The patterns in how customers react to the presence or absence of features guide this classification.
                      2. Prioritize Features: Once you’ve categorized the features, it’s time to prioritize. Must-be qualities are your baseline; they must be met. Performance attributes are your next priority, as improvements here directly boost satisfaction. Delighters are your secret weapon for exceeding expectations and creating memorable experiences.
                      3. Incorporate Findings into Product Development: Use the insights from your analysis to inform your product development. Focus on maintaining must-haves, improving or adding performance features, and sprinkling in delighters to surprise and engage customers.
                      4. Iterate and Reevaluate: Customer preferences can shift, and what was once a delighter might become expected over time. Regularly revisiting your Kano analysis helps keep your product or service in tune with customer needs.

                      The beauty of Kano analysis is that it’s both an art and a science. It’s about listening closely to your customers and then using that information to craft an experience that hits all the right notes. It requires a bit of detective work and a lot of empathy, but the payoff is a product that resonates with your audience on a deeper level.

                      Case study

                      We have gone through the theory so far, now let’s get into the actual practice. So, for my following Product Idea


                      The Smart Indoor Garden System, tailored for space-constrained urbanites, merges home gardening with technology. This compact solution, ideal for growing herbs and vegetables indoors, caters to the growing demand for organic food and smart devices. It enhances lifestyle, promotes sustainable living, and aligns with modern preferences, transforming urban gardening experiences into an integral part of daily life.

                      Planned Product Feature List

                      I had following features planned.

                      • Efficient LED lighting.
                      • Basic App.
                      • High-quality plant nutrients.
                      • Compact, modular design.
                      • Educational content about gardening.
                      • Subscription service.
                      • Advanced AI.

                      Kano Survey

                      Next step was to design kano survey for my target audience, which basically was around 150+ fellow students. So, following is the structure and example of survey I created.

                      Survey structure.

                      1. Introduction [about Product survey]
                      2. Demography questions
                        • Age
                        • Location
                        • Prior experience with indoor gardening
                      3. Features.
                        • Functional question
                        • Dysfunctional question
                        • [repeat for each feature]
                      4. Example question

                      so created similar set for all my planned features.

                      Analyzing the responses

                      I received more than 30+ responses, I filtered them based on my targeted demography which was urbanites above 24 years old. I used evaluation table to interpret the responses as given at this website.

                      Kano evaluation table used to interpret responses as per

                      kano evaluation table

                      Response Interpretation for one of the product features for a segment.

                      interpreting responses using Kano table

                      After interpreting the responses, I had my satisfaction index and dissatisfaction index for each feature as below:

                      Formula for satisfaction index = A%+P%/(A%+P%+M%+I%)

                      Formula for dissatisfaction index= M%+P%/(A%+P%+M%+I%)

                      Legend: M-mandatory (must have), P -Performance, A-attractive/delighting, I-Indifferent, R-Reverse, Q-Questionable

                      Plotting Dissatisfaction vs Satisfaction index on graph

                      Kano dissatisfaction vs satisfaction graph.

                      This is basically a 2-dimensional graph plotting DSAT index on x axis and SAT index on y axis. Lot of my fellow students got confused about this division using red color cross. This is just a logical distribution of attributes in four sections based on their actual values and their interpretation.

                      1. Mandatory
                      2. Performance
                      3. Delighting
                      4. Indifferent

                      Feature prioritization based kano analysis.

                      Product Road Mapping

                      Based on kano analysis I created product roadmap which looked like this

                      Product road map based on kano

                      As we can see kano analysis is really useful in leveraging design thinking and putting your customer needs at the center of your product design.

                      [Call to action] : It’s a long post, written in hurry, if there are any parts which need more explanation please comment and I will try to explain it more.

                      What are the four dimensions of the marketing mix? 4Ps


                      As discussed in my previous post, during my ongoing study in product management at ISB (Indian school of Business), I conduct research which sometimes is also related to certain assignments. So, for one such scenarios, I refreshed my IIM’s marketing study memories when I again encountered 4ps of marketing, I will share a case study where I applied its principles as part of overall product management cycle here. This will also give additional insights into other critical aspects of the product management, ranging from Idea to launch etc.

                      Before we delve into that, first let’s go through the four dimensions of the marketing mix! These are often referred to as the “4 Ps” of marketing, a concept that’s been a cornerstone in the marketing world for decades. In this post, we’re going to explore each of these critical components – Product, Price, Place, and Promotion – and understand how they are related and help in creating a comprehensive and effective marketing strategy. So, let’s break them down!

                      1. Product: What You’re Selling

                      The first ‘P’ stands for Product. This is what you’re offering to the market – be it a physical good, a service, or a digital product. When considering your product, think about its features, quality, design, and the value it offers to the customer. What makes your product stand out? Why would a customer choose it over competitors? The uniqueness and appeal of your product are crucial in catching and retaining customer interest.

                      2. Price: The Value Proposition

                      Next up is Price. This isn’t just about the cost; it’s about the value proposition to your customers. The pricing strategy involves understanding what your target market is willing to pay, how your pricing compares with competitors, and how it reflects the quality of your product. Strategies can range from premium pricing to competitive pricing, or even value-based pricing, each affecting how your product is perceived in the market.

                      3. Place: Where and How You Sell

                      The third dimension is Place. This involves where and how your product is distributed and sold. Are you targeting online platforms, physical stores, or both? Place also considers logistics and accessibility – how easy is it for your customers to get your product? Ensuring that your product is available in the right places is vital for effective market reach.

                      4. Promotion: Communicating with Customers

                      Finally, we have Promotion. This encompasses all the methods you use to communicate with your customers about your product. From advertising and public relations to social media and email marketing, promotion is about creating awareness, generating interest, and persuading customers to make a purchase. Effective promotion can significantly boost your product’s visibility and appeal.

                      Now that we have understanding of the 4Ps, lets discuss a case study to understand its usage.

                      Case Study

                      This case study applies the understanding of product management principles, and it has five main parts of product management starting from idea generation to Launch. I used smart indoor garden system product idea for this study.

                      • Product Idea.
                      • Concept.
                      • Marketing strategy including Pre-launch.
                      • Testing.
                      • Launch strategy.

                      Product Idea-Smart Indoor Garden System

                      The Smart Indoor Garden System, tailored for space-constrained urbanites, merges home gardening with technology. This compact solution, ideal for growing herbs and vegetables indoors, caters to the growing demand for organic food and smart devices. It enhances lifestyle, promotes sustainable living, and aligns with modern preferences, transforming urban gardening experiences into an integral part of daily life.

                      Fundamental Concepts for New Product Success:

                      • Customer Needs: A simple, space-efficient way to grow plants indoors. Targets urban dwellers with limited space, offering ease of use and integration with their tech-savvy lifestyles.
                      • Customer Value: Compact design, ease of use, and smart features. It adds to the aesthetic of living spaces, promotes healthier eating habits, and provides the satisfaction of growing one’s own organic food.
                      • Product Market: Includes urban residents, tech enthusiasts, health-conscious individuals, and environmentalists. Includes various age groups, appeals to young professionals and families living in urban environments.
                      • Market Structure: Emerging market, mix of niche players and larger companies. Moderate competition, high growth potential in urban areas. Opportunity to differentiate through enhanced features, quality, and customer service.

                      Concept testing

                      Testing the Product Concept: Product concept validation combines focus group feedback, beta testing, online surveys, and rigorous technical assessments of app interface, sensor accuracy, and system efficiency to ensure reliability and user satisfaction.

                      Go / No-Go Decisions: Product decisions depend on user feedback, prototype testing, market viability, competitive analysis, cost considerations, and alignment with the company’s strategic goals and vision.

                      Improving the Concept: Enhance the product by improving design, usability, and technology, including app and sensor precision. Prioritize sustainability, develop educational support, and tailor features to diverse markets.

                      Marketing strategy including Pre-launch Marketing.

                      4Ps of Marketing

                      • Product: Compact, user-friendly Smart Indoor Garden System with app control, LED lighting, and automated nutrient delivery.
                      • Price: Competitive pricing reflects innovative features; higher initial cost justified by value; tiered strategy for diverse customers.
                      • Place: Product distribution spans online channels, retail stores, and tech outlets, prioritizing websites and e-commerce.
                      • Promotion: Marketing strategies encompass digital campaigns, influencer partnerships, educational content, and launch promotions with discounts.

                      Early Adopters: Tech-savvy urbanites keen on smart home tech and sustainability, health enthusiasts desiring organic food, and eco-conscious consumers prioritizing sustainable lifestyles.

                      Acquisition Strategies: Attract early adopters through targeted digital marketing on tech and sustainability, influencer collaborations in wellness and eco-niches, educational content on smart gardening, and participation in relevant exhibitions.


                      Testing the Smart Indoor Garden System

                      The Smart Indoor Garden System undergoes comprehensive testing: Functional Testing for system features like watering, nutrient distribution, and app functionality; User Experience Testing to assess usability and design; Durability and Reliability Testing for long-term performance; Performance Testing to evaluate plant growth efficiency; and Safety Testing to meet all relevant safety standards.

                      Reiteration Based on Testing

                      Refine the Smart Indoor Garden System based on feedback, adjusting design for aesthetics and function. Enhance the app and LED system for user-friendliness and efficiency. Simplify setup and instructions, optimize performance for varied plants, and address durability and safety concerns, ensuring reliability and compliance with safety standards.

                      Launch Strategy

                      Distribution Strategy: Reaching the Customers

                      To distribute the Smart Indoor Garden System, leverage online sales via e-commerce platforms and the company’s website, targeting tech-savvy consumers. Establish retail partnerships with home improvement and gardening stores for tactile customer experiences. Adopt a direct-to-consumer approach through social media for enhanced customer engagement and profitability. Implement a subscription model for ongoing supplies, and plan for international expansion in highly urbanized, tech-friendly regions.

                      Marketing and Branding Campaigns

                      Launch the Product solution with a virtual event, utilizing social media and influencers for outreach. Engage in influencer marketing across gardening, sustainability, and tech sectors. Develop compelling content, run targeted social media ads, and host educational workshops on indoor gardening. Seasonal promotions, community engagement, and emphasizing the product’s sustainability will build awareness and appeal.

                      [Call to Action:] I hope this gives clear understanding to the 4Ps of marketing along with insights into product management and where 4Ps are applied in the cycle. Please let me know in comments if this was helpful, please subscribe for more insights.

                      How to create a product that people will buy?

                      how to create a product that people will buy?

                      After finishing my Indian Institute of management Kozhikhode’s Executive Management Programme, I was really looking forward to applying the knowledge and the skills. One of the areas that sounded interesting to me was product management. So, I enrolled into Indian school of business’ product management programme.

                      Currently, I am going through it, and I have been super excited from the new learnings. While I was doing research on a topic, I ran into a YouTube video from Harvard innovation labs by speaker Michael Skok about value proposition. I loved the learnings from it and if you are interested in product that not only sells but also resonates with your audience? Then you will love the learnings I am going to share here.

                      1. The Cornerstone of Success: Importance of Value Propositions

                      Compelling value proposition is the secret sauce, which is a solution that solves a problem that’s valuable for your customers. This factor itself is the heartbeat of your business!

                      2. Tailoring Your Value Proposition: Know Your Audience

                      It is critical to know who is facing the problem you are resolving i.e. target audience who will be benefited most by this solution. Understanding your target audience is like having a GPS for your business journey. By pinpointing their specific needs, you can craft a value proposition that hits the mark.

                      3. Crafting Winning Value Propositions: Frameworks

                      I really admire the 4Us framework shared by Michael in the video. Its great way to verify if a problem is worth solving in the form or product or a service. Ask if a problem you are trying to solve meets the criteria of one of the Us as below:

                      • Unworkable– e.g. the challenge faced by new iPhone users when the device first launched. Users struggled with activating their phones and accessing iCloud services for contacts and calendars, leading to widespread dissatisfaction leading changes within Apple and in industry.
                      • Unavoidable– e.g. the impact of the COVID-19 pandemic, which led to widespread adoption of masks and health safety measures, demonstrating how certain health challenges are unavoidable.
                      • Urgent-e.g. the menopause problem in mid-age women, which was being driven by one of the groups as innovation project in the video, for women undergoing the symptoms its urgent.
                      • Underserved-e.g. the Kenyan coffee market, where Kenyan consumers, particularly those with lower incomes, could not afford Kenyan coffee products and had to resort to cheaper alternatives. This situation indicated a gap in the market where the local population’s needs for affordable, quality coffee was not being met.

                      So, if answer to the U question(s) is yes, then it’s a problem worth solving.

                      4. Tapping Into Hidden Desires: Latent and Aspirational Needs

                      Another important aspect deals with latent needs of the customers as an example iPad which started as a nice-to-have product but gradually became a must-have product hence discovering and understanding the latent and aspirational needs can transform your product from a want to a need.

                      5. The Ecosystem Effect: Dependencies and Integration

                      Understanding your customer’s existing ecosystem is crucial e.g. when we think about EV (electric vehicles) we must also consider its dependency on availability and accessibility of charging stations. The convenience and practicality of having an EV is significantly diminished, if there is no network of charging stations. Therefore, customer may not opt for EV (buying or renting) due to such concerns, especially for long trips.

                      6. Standing Out in a Crowded Market: The 3D Breakthrough

                      Achieve market differentiation with a 3D breakthrough – disruptive, discontinuous, and defensible products. That’s how you break through the noise and capture attention. Disruptive innovations fundamentally change market dynamics, making products more accessible. Discontinuous innovations represent significant technological leaps, creating new markets or altering existing ones. Defensible products have a sustainable competitive edge, often through unique technology or strong brand identity. This strategy is pivotal for companies seeking leadership and innovation in their industries.

                      7. The Ultimate Test: Evaluating Business Viability

                      Finally, does your value proposition have legs? Assess its viability with the ‘gain/pain ratio,’ this is an important evaluation tool for product viability, balancing customer benefits (gain) against costs or difficulties (pain).

                      A successful value propositions typically offers high gains compared to pains, therefor enhancing customer appeal. This ratio guides product design, focusing on enhanced benefits and minimize drawbacks in it. It’s most helpful in decision-making regarding prioritization of features, pricing strategies, and marketing. More focus on maximizing user benefits while addressing potential inconveniences. This is crucial for businesses to develop products that customer would love and resonate with, ensuring greater customer satisfaction and product adoption.

                      Call to Action

                      Inspired to turn your idea into a success story? Share your thoughts or ask questions in the comments below. Let’s start a conversation and keep the innovation train moving!

                      Reference :

                      Conversational AI Platforms of 2024

                      conversational AI

                      In the dynamic world of digital customer service, AI conversational platforms are redefining how businesses interact with their customers. Last year we witnessed remarkable advancements in this field, with platforms offering unprecedented levels of personalization, efficiency, and user engagement. In this blog post, we’ll explore the top 11 AI conversational platforms that are leading the charge in transforming customer experiences.

                      1. SurveySparrow: Redefining Conversations

                      SurveySparrow’s no-code chatbot is a game-changer in the AI conversational space. This platform stands out for its natural conversation style, enhancing customer experiences. Key features include an AI survey builder, conditional logic branching, and real-time data analysis, making it a top choice for businesses looking to improve customer engagement.

                      2. IBM Watson Assistant: The Complete AI Solution

                      IBM’s Watson Assistant is a comprehensive conversational AI platform, designed to enhance brand loyalty and transform customer experiences across various channels. Its seamless bot-to-human agent transition, voice capability, and predictive analysis features make it a robust tool for personalized customer support.

                      3. Feedyou: Tailored AI Solutions

                      Feedyou offers distinct AI solutions for HR, sales, and customer support teams. Its no-code platform, powerful analytics, and data security make it ideal for businesses seeking to streamline processes while maintaining high levels of customer satisfaction.

                      4. Replicant: Voice Conversational Mastery
                      Replicant specializes in voice assistant capabilities, efficiently handling customer queries through voice interactions. Its quick response times and real-time call monitoring set it apart in the market, providing businesses with an efficient tool for customer communication.

                      5. Cognigy: Global Customer Engagement
                      Cognigy’s platform excels in handling diverse customer demographics and languages. It offers human-like digital agents and scalable solutions, aiming to improve overall customer satisfaction with its detailed analytics functionality.

                      6. ConvyAI: Omnichannel Customer Experience

                      ConvyAI stands out for its omnichannel approach, ensuring seamless customer experiences across various channels. Its features include context-aware transitions, personality customization for bots, and the ability to serve a large number of customers simultaneously.


                      7. ServisBOT: AI and RPA Combined

                      ServisBOT integrates AI with robotic process automation to offer a unique customer interaction experience. It allows for multiple bot deployments and supports a variety of AI engines, catering to different business needs.

                      8. Industry-Specific AI Models

             boasts industry-specific AI models, catering to sectors like banking, insurance, healthcare, and more. Its powerful NLP capabilities and comprehensive bot store make it a versatile choice for businesses looking for tailored AI solutions.


                      9. Amazon Lex: The Power of Amazon’s AI

                      Amazon Lex, part of Amazon’s Alexa ecosystem, offers a robust platform for creating conversational interfaces. Its deep learning technologies, seamless integrations, and high-grade data security make it a formidable player in the conversational AI market.

                      10. Microsoft Bot Framework: Integration at its Finest

                      Microsoft’s Bot Framework is known for its extensive integrations within the tech ecosystem. It provides scalable solutions, enterprise-level data security, and a range of cognitive services, making it a go-to choice for businesses in travel, banking, and entertainment.

                      11. Avaamo: Advanced AI Technologies

                      Avaamo utilizes the latest in neural networks, speech synthesis, and deep learning. It’s known for its quick deployment, enterprise-grade security, and the ability to handle complex conversational AI needs.

                      The AI conversational platform landscape in 2024 is diverse and innovative. Businesses seeking to enhance their customer interaction and engagement have a plethora of options, each offering unique features and capabilities. From voice assistants to no-code chatbots, these platforms are at the forefront of revolutionizing customer service and engagement. Embracing these technologies is key to staying competitive and delivering exceptional customer experiences in today’s digital world.


                      Investment Philosophy of Warren Buffet

                      Warren Buffett, often hailed as one of the greatest investors of all time, has a set of investment principles that have guided his decisions and led to remarkable success. Understanding these principles offers valuable insights for anyone looking to navigate the complex world of investing. In this blog post, we’ll explore Buffett’s key investment strategies and delve into some compelling case studies that exemplify his approach.

                      The Tenets of Buffett’s Investment Philosophy

                      1. Value Investing: Buffett’s cornerstone principle is to focus on companies that are undervalued compared to their intrinsic worth. This strategy involves meticulous analysis to find stocks trading for less than they are fundamentally worth, a tactic ensuring long-term value.
                      2. Long-Term Perspective: He advocates for a long-term investment horizon, steering clear of short-term market trends and speculation. This approach is grounded in patience and the understanding that real value compounds over time.
                      3. Strong Business Fundamentals: Buffett prioritizes companies with robust profit margins, efficient operations, and solid financials. A strong financial foundation is key to weathering market volatility.
                      4. Competitive Advantage: He prefers businesses with a sustainable competitive advantage, or a ‘moat,’ which helps them stay ahead of the competition. This moat is a protective barrier against market forces.
                      5. Quality Management: The importance of competent, trustworthy management cannot be overstated in Buffett’s strategy. He looks for leadership that acts in the best interest of the company and its shareholders.
                      6. Pricing Power: Businesses that can increase prices without significant loss of market share are attractive to Buffett. This power indicates a strong brand and customer loyalty.
                      7. Risk Avoidance: A cautious approach towards excessive debt and high operational risks characterizes Buffett’s strategy. He avoids industries prone to uncertainties.
                      8. Reinvestment of Profits: Companies that effectively reinvest their profits for growth catch Buffett’s eye. This reinvestment is a sign of a company’s commitment to long-term success.
                      9. Simplicity: Investing in businesses that are easy to understand allows for better decision-making and risk assessment.
                      10. Shareholder-Oriented Companies: Buffett prefers companies managed in the interests of shareholders, indicating a business that values investor returns.

                      Case Studies of Buffett’s Strategy in Action

                      GEICO: Buffett’s investment in GEICO showcases his value investing approach. Initially perceived as an expensive stock, Buffett recognized its potential, especially with its direct-to-consumer model that significantly lowered costs. His early investment and eventual acquisition of GEICO highlight his ability to spot undervalued companies with high growth potential.

                      See’s Candies: The acquisition of See’s Candies in 1972, at $25 million, underlines Buffett’s focus on quality and brand strength. With its strong brand and customer loyalty, See’s Candies had the pricing power, a key attribute Buffett looks for in an investment. This investment has since generated substantial returns, illustrating the power of investing in quality businesses.

                      Nebraska Furniture Mart: The purchase of a stake in Nebraska Furniture Mart in 1983 emphasizes Buffett’s preference for businesses with solid fundamentals and a strong local reputation. The company’s impressive growth trajectory and foundational business principles align perfectly with Buffett’s investment philosophy.

                      Conclusion: Lessons from Buffett’s Approach

                      Warren Buffett’s investment principles are a blend of discipline, patience, and a keen eye for value. His strategies emphasize long-term growth, fundamental strength, and intrinsic value over short-term speculation. By studying these principles and case studies, investors can glean valuable lessons on building a successful investment portfolio.

                      Note: The information provided in this blog post is for educational and informational purposes only and should not be construed as financial advice.

                      Exploring Google’s AI Revolution: Bard and Gemini Unveiled


                      Google has recently introduced two groundbreaking generative AI models: Bard and Gemini. In this post, we’ll delve into their features, capabilities, and potential impacts on our digital world.

                      Google Bard: Conversational AI Redefined

                      CNET Highlights-Bard
                      • LaMDA-Powered Brilliance: Bard is an experimental conversational AI, deriving its intelligence from LaMDA. It’s designed to blend extensive world knowledge with the sophistication of Google’s language models.
                      • Simplifying Complexities: Imagine explaining NASA’s latest discoveries to a 9-year-old; Bard does this effortlessly. Its ability to simplify intricate topics makes it a game-changer in AI communication.
                      • Lightweight yet Powerful: Initially employing a less resource-intensive model, Bard ensures scalability and extensive user engagement.
                      • Integrating AI in Search: As part of Google’s vision, Bard enhances search functionality, paving the way for a richer, more interactive information retrieval experience.
                      • Future Prospects: Bard is set to evolve with inputs from developers and creators, signaling a dynamic future for conversational AI.

                      Google Gemini: A Multimodal AI Phenomenon

                      • A Multifaceted Marvel: Gemini, Google’s most versatile AI model, excels in processing and integrating diverse data types – text, code, audio, visuals, and video.
                      • Optimized for Versatility: Available in three variants – Ultra, Pro, and Nano – Gemini is tailored for tasks ranging from complex computations to on-device applications.
                      • Benchmark-Breaking Performance: Gemini Ultra has made headlines by surpassing human expertise in language understanding and excelling in numerous academic benchmarks.
                      • Enhanced Multimodal Reasoning: With its nuanced understanding of mixed data types, Gemini is adept at tackling intricate subjects, making it a potent tool in fields from science to finance.
                      • AI with Responsibility: Google’s commitment to ethical AI development is embodied in Gemini, undergoing rigorous safety and bias assessments to ensure responsible deployment.

                      Integration and Accessibility

                      • Empowering Bard with Gemini: Bard will harness Gemini Pro’s advanced reasoning abilities, marking a significant upgrade in conversational AI.
                      • Bringing AI to Smartphones: Google’s Pixel 8 Pro will be the first to feature Gemini Nano, enhancing functionalities like summary generation and smart replies.
                      • Availability to Developers: Google is opening the doors for developers to access Gemini through its AI Studio and Cloud Vertex AI, fostering innovation and creativity in AI applications.


                      Google’s Bard and Gemini are not just advancements in AI; they represent a leap towards a future where AI seamlessly integrates into our daily lives, enhancing how we interact with technology. As these models evolve, we anticipate a transformation in the AI landscape, offering unprecedented possibilities in various sectors.